• Editorial coverage highlights

  • 171
    Pieces of coverage
    Total editorial circulation
  • The first site-responsive exhibition of its kind in Saudi Arabia, Desert X AlUla is an exploration of desert culture. The exhibition is a cross-cultural dialogue between artists from Saudi Arabia and its surrounding region and artists from previous iterations of Desert X in California, taking its cues from the extraordinary landscape and historical significance of AlUla.

  • Key Features 

  • The house of Hemmerle celebrated its 125th year with a magnificent gala at New York’s Met….The chic from around the world sported Hemmerle’s instantly recognisable jewels…


    Rachel Garrahan, British Vogue

  • AlUla is to be reincarnated as the Kingdom’s star cultural and heritage attraction.

    Vivien Lee, The New York Times

  • ''Pelham understand our long term vision and have set out strategic objectives to collaborate with us to achieve this over the past few years. They have helped us develop our relationship with museums as part of our global communications strategy and they understand our media priorities. They have developed an excellent working relationship with us and are professional and creative with an ambitious approach to their work.''

    Christian and Yasmin Hemmerle, Hemmerle

  • "Desert X AlUla was a pioneering initiative in every aspect. Driven by their passion for arts & culture, Pelham contributed to realising the potential and promise of the project, creating visible success across the globe. As a unique site-specific exhibition in one of the most hidden, yet inspiring destinations in the world - AlUla, it became – along with the support and efforts of Pelham – a collective adventure centred around cultural dialogue, and a human adventure that could be sensed and experienced by everyone, wherever they were.


    Antony Newton, Communication Director of the Royal Commission for AlUla