Bastian

London Inaugural Exhibition

Andy Warhol Polaroid Pictures

In Spring 2019, Pelham led a far-reaching and wide-ranging communications campaign for Berlin-based gallery BASTIAN, celebrating the launch of their first international outpost in London, in a space designed by David Chipperfield.

The inaugural exhibition presented a series of 60 portrait and self-portrait Polaroid photographs by Andy Warhol. Depicting artists, actors and friends of his eccentric Factory entourage including Jean-Michel Basquiat, Paloma Picasso and Yves Saint-Laurent, it offered an intimate portrayal of the New York art scene in the 1970s and 80s.
10.3

million

Total print circulation

481

million

Total online readership

491

million

total circulation
Editorial Coverage Highlights
Key Features
"Aeneas Bastian is building on their legacy, moving it into a new chapter outside of its founding city."

Louise Elderton, BlouinModern Painters
"Berlin based Bastian Gallery marks the opening of its new London space with a beguiling exhibition of polaroids by Andy Warhol."

James Parry, Canvas
Social Media Highlights

Paid Instagram and Facebook Campaigns had a total reach of 682,193 and total of 1,141,575 impressions
748 new followers
in 6 months
30% growth

169 new followers in
6 months
10% growth
Content created by Pelham was shared by a number of industry influencers, highlights include:
Instagram: @dazed

Followers: 1.3 million

Twitter: @dezeen

Followers: 191,000

Instagram: @thheworldofinteriors

Followers: 120,000
Pelham secured three Patrons Group visits to the gallery during the exhibition with:
And a speaking opportunity with Aeneas Bastian at: