• Our global strategy has included networking at private viewings, fairs (TEFAF and PAD), talks (The Arts Club and Masterpiece) and trips. A dedicated audience has been cultivated among arts, fashion and luxury press as well as social media influencers, bloggers, museum curators and collectors.

  • 626
    Total editorial circulation
  • Editorial coverage highlights

  • AlUla is to be reincarnated as the Kingdom’s star cultural and heritage attraction.

    Vivien Lee, The New York Times

  • "Desert X represents an opening up of the country. Artist Muhannad Shono says: “We have lived our whole lives in this country where our collective stories have been framed by the western media. I urge people to come here and connect with us as individuals"."

    Peter Aspden, Financial Times

  • Social media mentions


    Social media reach

    45.3 million

  • Social media engagement

  • Designboom

    Followers: 2.6m

    Likes: 24,217


    Followers: 72.1k

    Likes: 1,403


    Followers: 135k

    Likes: 1,294

  • "Desert X AlUla was a pioneering initiative in every aspect. Driven by their passion for arts & culture, Pelham contributed to realising the potential and promise of the project, creating visible success across the globe. As a unique site-specific exhibition in one of the most hidden, yet inspiring destinations in the world - AlUla, it became – with the support and efforts of Pelham – a collective adventure centred around cultural dialogue, and a human adventure that could be sensed and experienced by everyone, wherever they were.


    Antony Newton, Communication Director of the Royal Commission for AlUla