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Brand Development
Whether you are launching a new brand or clarifying an existing one, brand development is a core service we provide our clients. We take an integrated approach to developing internal and external communications strategies based on an evaluation of your brand and, if needed, an audit. We help arts organisations to write and redefine mission statements and find the right tone of voice to communicate in a clear and compelling way with multiple audiences.
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Strategic Planning
A strategic approach underpins all our work and is a starting point for every new working relationship. Whether you need to boost audience engagement, launch a new brand or improve your network, we will work with you and your team to outline the goals for a project and then develop a bespoke solution to achieve them. We bring together a range of services, going beyond media relations alone to cover your digital presence, networking and events. At the end of each project our tailored reports allow you to evaluate a campaign against the goals outlined at the outset.
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Media Relations
The media landscape is constantly evolving. Successful media relations depends on having strong relationships with the media, the experience to rigorously plan a campaign and the creativity to develop compelling story angles. Our experience and international contacts enable us to deliver targeted media campaigns to achieve your goals, whether we’re placing stories in print and broadcast media or working in new ways to partner with digital media to develop content. We can call on several decades of experience and can help with crisis management on behalf of clients should the need arise.
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Networking
We pride ourselves in helping you to build one to one relationships because these deliver value in the long term. Networking takes many forms, from helping to build a board of advisors, to developing business partnerships or shaping a VIP programme. We make direct introductions and conduct advocacy on behalf of our clients. We can also create a stand out event which will bring together a group of influencers, reach new contacts and strengthen existing relationships.
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Digital
A considered and well-curated digital communications strategy will offer any new or established business the opportunity to engage with a global online audience. The strategies we create provide necessary social media training, offer clear measures of success, and illustrate the unique position and personality of each client in creative and relevant ways. Within our digital services we produce engaging and relevant rich media content, such as video, animations, stop motion and GIFs. We also consult on and administrate digital marketing strategies and website analysis.