Australia Pavilion

Golden Lion-winning exhibition at the 60th International Art Exhibition of La Biennale di Venezia.

Overview

Pelham was engaged by Creative Australia to manage the international press campaign for Archie Moore’s exhibition. As the pinnacle event of the international art calendar, the Venice Biennale presented a key opportunity to elevate Archie Moore’s profile internationally.

Pelham secured global media coverage in advance, building anticipation and increasing the visibility of Moore’s work while ensuring his cultural safety. By highlighting the timely and universal importance of his presentation and its curation by Ellie Buttrose, our campaign positioned the Australia Pavilion as a Biennale highlight.