Desert X Alula
The first site-responsive exhibition of its kind in Saudi Arabia.
Overview
The first site-responsive exhibition of its kind in Saudi Arabia, Desert X AlUla fosters exchange between international and local communities and is shaped by a curatorial vision that takes the desert as its inspiration.
Pelham worked on the 2020, 2022 and 2024 editions to solidify Desert X AlUla’s presence as a cornerstone event in the art world calendar and a leader in large scale public art, garnering over 3,000 press mentions across the three editions.
Selected Services
View servicesBrand Strategy
Brand development / Crisis communications
Press & Media
Editorial placement / Familiarisation trips / Partnerships
Digital & Social Media
Social media strategy / Content production
