Desert X Alula

The first site-responsive exhibition of its kind in Saudi Arabia.

Rashed Al Shashai A Concise Passage installation view at Desert

Overview

The first site-responsive exhibition of its kind in Saudi Arabia, Desert X AlUla fosters exchange between international and local communities and is shaped by a curatorial vision that takes the desert as its inspiration.

Pelham worked on the 2020, 2022 and 2024 editions to solidify Desert X AlUla’s presence as a cornerstone event in the art world calendar and a leader in large scale public art, garnering over 3,000 press mentions across the three editions.

Selected Services

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Brand Strategy

Brand development / Crisis communications

Press & Media

Editorial placement / Familiarisation trips / Partnerships

Digital & Social Media

Social media strategy / Content production

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Pelham contributed to realising the potential and promise of the project, creating visible success across the globe.
Antony Newton,Communication Director,The Royal Commission for AlUla (2020)