Efie Gallery

Dubai based contemporary art gallery, specialising in the representation and advancement of artists of African origin.

Aida Muluneh The Blind Gaze 2021 cropped


Since its inception in 2021, the gallery has been establishing itself as a global platform for significant artists both from the African continent and its global diaspora, including the likes of El Anatsui, Aïda Muluneh, Maggie Otieno, Isshaq Ismail and Yaw Owusu.

Pelham have been working with Efie Gallery since 2022, building the gallery’s profile by generating high-quality editorial coverage both regionally and internationally, supporting the gallery's programming and developing meaningful relationships across targeted audiences.

Selected Services

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Brand Strategy

Identity and positioning

Press & Media

Editorial placement / Press relationship building

Audience Development

Event advisory / Partnerships

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