National Pavilion of Saudi Arabia

Shifting Sands: A Battle Song by artist Manal AlDowayan's.

Manal Al Dowayan Shifting Sands A Battle Song


Pelham led an international integrated communications campaign for Manal AlDowayan's exhibition for the National Pavilion of Saudi Arabia at the 60th International Art Exhibition of La Biennale di Venezia, commissioned by the Saudi Ministry of Culture's Visual Arts Commission.

We secured global media coverage and engaged with industry leaders, encouraging critical engagement with Manal AlDowayan’s practice, and communicating how this participation represents Saudi Arabia’s wider ambitions for arts and culture.

Selected Services

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Brand Strategy

Brand development / Identity and positioning

Press & Media

Editorial placement / Media partnerships

Digital & Social Media

Social media strategy

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The knowledge and expertise they brought to the table were essential to the success of the pavilion.
Manal AlDowayan,Artist,National Pavilion of Saudi Arabia